Ostudios.media
META ADS CASE STUDIES / LOCAL BUSINESSES

From first click
to next customer.

Two businesses. Two paths to a new client. Explore the campaign results, the booking opportunity and the potential value behind each lead.

Explore the case studies
TRIAL ATHLETICS + OLYMPUS SPORTS THERAPYREPORTING WINDOWS SHOWN WITH EACH CASE
01 / THE WORKMEASURED RESULTS. MODELED OPPORTUNITY.
Trial AthleticsOlympus Sports Therapy

01 / ATHLETIC PERFORMANCE

Trial Athletics

Turning training interest into a conversation about what comes next.

Trial Athletics offers coached performance training for youth athletes and adults in Los Alamitos. Its 24-session package creates a longer relationship than a single workout, making the quality of each inquiry matter.

Meta lead campaignsForms + MessengerWebsite contact
MEASURED CAMPAIGN ACTIVITYSeptember 22–October 21, 2026 · USD
Meta-reported lead actions
41Reported actions, not verified customers
Messaging conversations started
12Separate metric; may overlap with leads
Total advertising spend
$828.58Across all returned campaigns
Spend per reported lead
$20.21Ad spend ÷ lead actions

50,254 impressions · 1,071 clicks (all). Lead actions and messaging conversations are not added together. These totals include campaigns with zero reported lead actions.

01 / THE BUSINESS GOAL

Make the first step feel clear.

For a coaching business, the path to a new client starts with understanding the athlete’s goals. The public offer directs people toward an assessment and a training recommendation.

02 / THE CAMPAIGN MIX

Test more than one inquiry route.

The campaign mix paired an existing lead campaign with Forms + Messenger and a separate website-contact campaign. Each route had its own spend and response profile.

03 / WHAT IT TELLS US

Follow the lead beyond the click.

The website-contact campaign recorded 488 clicks (all) but no lead actions in this report. That makes inquiry tracking and follow-up essential: click volume alone cannot tell us how many athletes became clients.

MODELED OPPORTUNITY / NOT RECORDED REVENUE

What could these leads be worth?

Using Oscar’s estimated 50% lead-to-booking rate and $1,800.00 price for a 24-session package, we can model the opportunity after an inquiry. The model uses the September 22–October 21, 2026 lead cohort. Package purchases remain an explicit assumption.

01 / Reported lead actions41Measured by Meta
02 / Estimated booking rate≈50%Provided by Ostudios
03 / Modeled bookings≈20.541 × 50%; not a verified count

The model treats the supplied booking rate as an initial appointment; its meaning and match to this lead cohort have not been confirmed. If the rate already counts paid packages, select 100% below. Each modeled buyer purchases one 24-session package. They use lead actions only; messaging conversations are excluded to avoid an unsupported combined lead count.

Explore the potential package value.

Change the share of booked leads who purchase. The 50% starting scenario is illustrative, not a measured sales rate or guaranteed minimum.

Owner-provided package price

$1,800.00

24 sessions · $75.00 per session equivalent

Potential gross package value$18,450.00
Modeled package value per reported lead$450.00

41 lead actions × 50% book × 50% purchase × $1,800.00 = $18,450.00.

Compare the purchase scenarios
One package per modeled buyer. Fractional buyers represent expected values, not actual people or sales. Buyer counts are rounded for display; dollar calculations use unrounded values.
Share of bookings that buyModeled buyersGross package valueValue per reported lead
25% purchase a package5.13$9,225.00$225.00
50% purchase a package10.25$18,450.00$450.00
75% purchase a package15.38$27,675.00$675.00
100% purchase a package20.5$36,900.00$900.00

Package value represents potential gross revenue over the service period; it is not necessarily cash collected at booking. Gross values are before advertising spend, delivery costs, agency fees, refunds, discounts and taxes. No repeat purchases, lifetime value or measured revenue-growth percentage is assumed.

Booking estimate and package price: Oscar, Ostudios.media, October 23, 2026. Business offer: Trial Athletics website ↗.

See the measured campaign breakdown
September 22–October 21, 2026 · Meta Ads via Windsor.ai · retrieved October 23, 2026
CampaignSpendImpressionsClicks (all)Lead actionsConversations started
New Leads Campaign$492.2937,372430300
TA | Qualified Local Leads | Forms + Messenger | Oct 2026$172.816,5701531111
TA | Qualified Local Leads | Website Contact | Oct 2026$163.486,31248801

02 / SPORTS THERAPY

Olympus Sports Therapy

A fuller view of local interest, from lead actions to conversations.

Olympus Sports Therapy helps athletes and active adults in Los Alamitos. Its public entry offer is a free 60-minute assessment; paid care comes afterward. The value of a lead depends on that next decision.

Meta lead generationLocal awarenessAssessment inquiries
MEASURED CAMPAIGN ACTIVITYAugust 1–October 21, 2026 · USD
Meta-reported lead actions
31Reported actions, not verified customers
Messaging conversations started
42Separate metric; may overlap with leads
Total advertising spend
$1,170.68Across all returned campaigns
Spend per reported lead
$37.76Ad spend ÷ lead actions

74,585 impressions · 1,170 clicks (all). Lead actions and messaging conversations are not added together. These totals include campaigns with zero reported lead actions.

01 / THE BUSINESS GOAL

Create a path to an assessment.

An assessment gives a prospective client a way to discuss their goals and understand the service. A paid care package is a later decision, so booking and buying need separate measures.

02 / THE CAMPAIGN MIX

Pair inquiries with local visibility.

The account combined Olympus Leads Gen with a local awareness campaign around Los Alamitos. Lead generation drove direct response; the awareness campaign expanded advertising exposure.

03 / WHAT IT TELLS US

See the full response picture.

The wider reporting window captures 31 lead actions and 42 messaging conversations started. The lead campaign began September 9; the awareness campaign began October 17. A shorter reporting window captures only part of that activity.

MODELED OPPORTUNITY / NOT RECORDED REVENUE

What could these leads be worth?

Using Oscar’s estimated 45% lead-to-booking rate and $4,995.00 price for a 24-session package, we can model the opportunity after an inquiry. The model uses the August 1–October 21, 2026 lead cohort. Package purchases remain an explicit assumption.

01 / Reported lead actions31Measured by Meta
02 / Estimated booking rate≈45%Provided by Ostudios
03 / Modeled bookings≈13.9531 × 45%; not a verified count

The model treats the supplied booking rate as an initial appointment; its meaning and match to this lead cohort have not been confirmed. If the rate already counts paid packages, select 100% below. Each modeled buyer purchases one 24-session package. They use lead actions only; messaging conversations are excluded to avoid an unsupported combined lead count.

Explore the potential package value.

Change the share of booked leads who purchase. The 50% starting scenario is illustrative, not a measured sales rate or guaranteed minimum.

Owner-provided package price

$4,995.00

24 sessions · $208.13 per session equivalent

Potential gross package value$34,840.13
Modeled package value per reported lead$1,123.88

31 lead actions × 45% book × 50% purchase × $4,995.00 = $34,840.13.

Compare the purchase scenarios
One package per modeled buyer. Fractional buyers represent expected values, not actual people or sales. Buyer counts are rounded for display; dollar calculations use unrounded values.
Share of bookings that buyModeled buyersGross package valueValue per reported lead
25% purchase a package3.49$17,420.06$561.94
50% purchase a package6.98$34,840.13$1,123.88
75% purchase a package10.46$52,260.19$1,685.81
100% purchase a package13.95$69,680.25$2,247.75

Package value represents potential gross revenue over the service period; it is not necessarily cash collected at booking. Gross values are before advertising spend, delivery costs, agency fees, refunds, discounts and taxes. No repeat purchases, lifetime value or measured revenue-growth percentage is assumed.

Booking estimate and package price: Oscar, Ostudios.media, October 23, 2026. Business offer: Olympus Sports Therapy website ↗.

See the measured campaign breakdown
August 1–October 21, 2026 · Meta Ads via Windsor.ai · retrieved October 23, 2026
CampaignSpendImpressionsClicks (all)Lead actionsConversations started
Olympus Leads Gen$1,079.4334,3271,0743141
Olympus | Awareness | Los Alamitos +15mi$91.2540,2589601
Compare the original 30-day reporting window

September 22–October 21, 2026: 9 lead actions, 21 messaging conversations started, $793.29 spend, $88.14 per reported lead, 64,207 impressions and 865 clicks (all). This shorter period is included within the wider August 1–October 21 window; the figures are not additional. The package model above uses the wider window’s 31 lead actions.

02 / THE MEASUREMENTTHE ASSUMPTIONS STAY VISIBLE

A result is stronger
with its context.

Campaign reporting shows the response to advertising. Booking estimates and package prices help model what that response might become. Connecting those stages gives a useful planning view while keeping actual revenue distinct.

Each reporting window is explicit
Trial: September 22–October 21, 2026. Olympus: August 1–October 21, 2026, with the original 30-day window available for comparison. Data retrieved October 23 from Windsor.ai’s cached Meta snapshot. USD, America/Los_Angeles. Each total includes all returned campaigns in its account and date window. Different periods should not be used to rank the clients against each other.
Lead actions and conversations
Meta’s lead-action field and messaging-conversation-started field measure different activity and may overlap. Conversations started counts starts after at least seven days of inactivity, so they are not necessarily first-time contacts. Neither metric proves a unique, qualified person. They are presented separately and never summed.
Attribution and activity
Windsor.ai’s default attribution option uses 7-day click / 1-day view. Impressions are ad displays; clicks include all clicks, not only site visits. Reporting can change as platform data is updated.
Estimated bookings and package sales
Ostudios provided approximate booking rates of 50% for Trial and 45% for Olympus, plus 24-session package prices of $1,800 and $4,995. We apply those rates to reported lead actions as a scenario, not as CRM-confirmed bookings. The purchase percentage is a separate, editable assumption.
Potential value, not recorded revenue
Modeled gross package value = reported lead actions × booking estimate × purchase assumption × package price. Modeled value per lead uses the same calculation per lead. The September 22–October 21 audit returned zero for tracked lead value and purchase value; that does not prove the businesses earned no revenue.
Growth needs a baseline
These estimates describe potential package sales from this lead cohort, not proven incremental revenue, profit or ROAS. A verified revenue baseline, customer matching and actual payments are needed to measure business growth. Past results do not guarantee future performance.

Explore our Meta Ads approach or how to track lead quality through to customers.

03 / YOUR NEXT STEPFOR LOCAL BUSINESSES OF EVERY KIND

Room to grow?

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